![]() The explosion in the technical capabilities available in business management software is one of the primary mechanisms helping commercial printers to cope with a tough economic environment. Commercial Printing Accounting Software and Its Role in the New Economy Nevertheless, with a smaller pie to go around, there is increased price competition between the remaining market players.įundamentally, successful commercial printing companies are dealing with the increased price competition in the same way that savvy business always have–by creating new value adds, improving sales and marketing effectiveness, and reducing operational costs to lower prices without sacrificing profitability. But the most recent economic indicators actually identify that the market is stabilizing and actually showing a small measure of growth. In fact, according to the National Association for Printing Leadership, revenues for the US commercial printing market have contracted to $80B annually after peaking at over $100B before the 2008 recession. Make no mistake, the business climate for commercial printers is challenging. Successful Strategies for Thriving in a Tough Market
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